It’s always hard to say goodbye to something that’s been part of our lives for so long. That feeling is where this campaign begins.

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The film opens like a funeral: dark clothes, flowers, emotional speeches. Everything suggests a final farewell to a loved one. But then, we realize the goodbye is for a car. 

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By playing with emotion, expectation and a funny twist, the campaign shows that saying goodbye to a car can be meaningful too. And the dealership positions itself as the place that understands this bond, helping people let go in the best possible way: with care, respect, and a proper farewell.