Rede Expressos - Pack Família

TV Commercial

Client: Rede Expressos
Production Company: GCIMedia Group
Director: Lourenço Vaz
Producer Lourenço Vaz
Writer: Lourenço Vaz
Cinematographer: Ricardo Brito
Editor: Cátia Dias

Facing increasingly fierce competition, the Portuguese bus brand needed to reaffirm its position as the reference for comfortable family travel. The campaign aimed to highlight trust, familiarity and continuity, reinforcing the brand’s longstanding relationship with Portuguese families.

To achieve this, Cláudia Borges and her real family were featured, using a handheld camera approach to create a sense of proximity and authenticity. The visual language emphasizes natural moments and ease, conveying that traveling with this brand is defined by comfort rather than compromise.

2025